‘Make It Anyway’, a campaign for VSCO, celebrating the spaces in between the finished piece.
Shot on 16mm film, with 3 different crews across 3 countries. Featuring Montreal based artist Gab Bois, NYC based Monica Hernandez, Shaquille O’Niel from London.
Director: Jess kohl
Producer: Hannah Bellil at PrettyBird
DP’s: Oli Millar (Montreal), Todd Martin (NY) and Harry Wheeler (London)
Edit: Giorgio Gremigni
Colour: Simon Bourne @ Framestore
Agency: AKQA
EP: Juliette Larthe
Creator Gab Bois is negotiating self-doubt with the need to create.
Creator Mónica Hernández is making space for procrastination within her creative process.
VSCO ‘Make It Anyway’
Production Company: Prettybird
Director: Jess Kohl
DOP: Oli Millar, Todd Martin, Harry Wheeler
Editor: Giorgio Gremigni (Lead), Kristina McCormick